lucid was founded by Ben McPherson.
A novelist and communications consultant, Ben is a former BBC producer and director with extensive experience working across languages, cultures and high-pressure environments.
His work draws on decades of close observation of how meaning, authority and trust are created and lost in real communication.
Ben also mentors writers of fiction and nonfiction.
LinkedIn
lucid was founded by Ben McPherson.
A novelist and communications consultant, Ben is a former BBC producer and director with extensive experience working across languages, cultures and high-pressure environments.
His work draws on decades of close observation of how meaning, authority and trust are created and lost in real communication.
Ben also mentors writers of fiction and nonfiction.
LinkedIn
"The collaboration felt both professional and inspiring, helping us relax in an unfamiliar setting. We would absolutely choose Ben again for future projects.”
Geir Stene-Larsen, JDE Peet’s
"The collaboration felt both professional and inspiring, helping us relax in an unfamiliar setting. We would absolutely choose Ben again for future projects.”
Geir Stene-Larsen
JDE Peet’s
"Ben tok mine behov på alvor og skreddersydde et opplegg som passet til dem, og han var ekstremt god til å gjøre meg trygg i situasjonen. Det gjorde det lettere å lære!”
Bestselgende norsk romanforfatter
"Ben tok mine behov på alvor og skreddersydde et opplegg som passet til dem, og han var ekstremt god til å gjøre meg trygg i situasjonen. Det gjorde det lettere å lære!”
Bestselgende
norsk romanforfatter
"With his excellent cultural understanding, warm and approachable manner, and complete professionalism, he guided the project from start to finish in a structured and impressive way. We would be delighted to work with Ben again.”
Ingunn Koltveit, Kirkens Bymisjon
"With his excellent cultural understanding, warm and approachable manner, and complete professionalism, he guided the project from start to finish in a structured and impressive way. We would be delighted to work with Ben again.”
Ingunn Koltveit
Kirkens Bymisjon
lucid
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